Good Travel Alliance

D’Arcy Dornan, Ph.D., is a global executive and Chair of the Green Destinations Foundation, leveraging over 20 years of cross-sector experience in sustainability, ESG, innovation, and destination development. Formerly affiliated with the Global Sustainable Tourism Council (GSTC), he is now an active Board Member of the Future of Tourism Coalition and associate faculty at Royal Roads University. As Good Travel Alliance (GTA) co-lead, D’Arcy is helping to develop the GTA’s KPI Master Framework, a data-driven impact measurement solution for Good Travel Experiences.

is Assurance Manager for Business Certification at Green Destinations, where she leads the implementation of sustainability certification systems for tourism enterprises and events. Her expertise spans natural resource management, stakeholder engagement and environmental compliance. With a strong foundation in conservation and sustainable tourism, she has worked across Latin America, Africa, Europe and Australia. Elisabeth brings a practical and multicultural lens to destination-level sustainability. She is committed to helping businesses take measurable steps toward long-term environmental and social responsibility.

is an entrepreneur, trainer and strategic advisor with over two decades of experience in tourism, hospitality and MICE. He specialises in guiding businesses and destinations through sustainable and digital transformation, service design and change management. As co-founder of Tourism Impact and the Club of Change, he creates spaces for dialogue and capability-building around future-oriented leadership. Holger is also associated with Green Destinations in Switzerland and Liechtenstein, supporting the adoption of global sustainability standards. His work blends industry insight, systems thinking and a strong focus on enabling practical, long-term impact.

is a product marketing and communications specialist in sustainable tourism and travel tech, with a PhD focused on responsible travel behaviour and digital platforms. He leads marketing and growth at Green Destinations, where he has built strategic campaigns, global partnerships and high-impact events for the organisation’s international network. His experience spans roles with TripDoodler, EnviroRental and several tourism innovation platforms. Amit combines data-driven storytelling with deep sector knowledge to make sustainability more actionable for tourism businesses. He brings a strong foundation in academic research, digital strategy and cross-sector collaboration.

is a Slovenian-based centre of excellence that supports the development of sustainable tourism at all levels. As a strategic partner to destinations and tourism providers, GoodPlace offers tailored services ranging from sustainability assessments and certification to product development and green marketing. The organisation actively contributes to international projects and leads the Slovenia Green framework. With a cross-disciplinary team, it delivers practical, evidence-based solutions that align with global sustainability standards. GoodPlace combines local insight with global relevance to guide tourism towards a more responsible future.

is a Copenhagen-based AI-powered data hub that streamlines sustainability reporting for travel, tourism and hospitality companies. In partnership with Green Destinations, BeCause powers the Good Travel Alliance framework, enabling real-time benchmarking and ESG insights for destinations and businesses alike. With integrations across 60+ tourism frameworks, the platform also supports organisations like VisitEngland, TUI and Booking.com. BeCause connects hotels, DMOs, OTAs and certifiers through automated data sharing and compliance tools. Its mission is to make sustainability data flow seamlessly, unlocking transparency and action across the sector.